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Brian Greenberg

Co-CEO of Wholesale Janitorial Supply.

As a multi-faceted entrepreneur, he believes in building integrity into everything he does, operating a business for the long term with a strong reputation and a commitment to exceptional customer service.

Originally from Highland Park, IL, Brian and his family moved to Scottsdale, AZ when he was 18 years old. His father, Elliott, and his grandparents on both sides, were all entrepreneurs, so it was only natural that he, too, would develop an interest in starting his own business.

At the University of Arizona, Brian majored in both Entrepreneurship and Marketing at the business and public administration school—the Eller College of Management. There, he was accepted into the McGuire Entrepreneurship Program, one of the top three programs of its kind in the country.

Following college, Brian started work as a financial professional. His online insurance brokerage—True Blue Life Insurance—has grown steadily since 2003 and now sells insurance in all 50 U.S. states via his website: TrueBlueLifeInsurance.com. He is recognized as one of the most creative people in the insurance industry and serves as a member of the Million Dollar Round Table, a premiere association that represents the top one percent of financial professionals.

In 2004, Brian jumped at the opportunity to partner with his father at a prestigious distributorship specializing in touch-free restroom and hygiene products. Together, they developed an e-commerce website, TouchFreeConcepts.com, and sales took off.

Because of the success of TouchFree Concepts, Brian and his father created another online business, Wholesale Janitorial Supply. The sister company now offers over 5,000 janitorial and sanitation (“JanSan”) products delivered from 34 distribution warehouses throughout the United States.

Under the umbrella of Greenberg Enterprise Group, Brian and his father operate as co-CEOs in a variety of business ventures: TouchFree Concepts, Wholesale Janitorial Supply, TouchFree Solutions, and True Blue Life Insurance.

Brian currently lives and works in Scottsdale, AZ.

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